10 reasons why we use Squarespace

Here you can find 10 of the main reasons that we will use Squarespace when you and I work together to create your beautiful website.

1. IT SAVES US TIME AND OUR CLIENTS MONEY. 

It is simple really. More time working equals more money charged. Squarespace is quick and easy to use and design, while still having a huge amount of flexibility and customisable options.

Many people are familar with Wordpress, and they then read that Squarespace is a “template” service, and they worry it will all the same. It doesn’t. And in fact, most designers that use Wordpress actually use templates there too!

Because Squarespace can be so easily customised, it really does make every site look different, while also saving us both time, and money.

2. IT HAS OODLES OF ONLINE SUPPORT AND VERY FAST CUSTOMER SERVICE

Squarespace support is simply fantastic. I have contacted them quite a few times now, and they always get back to me within the day. Or I can chat online to someone straight away. And there is a ton of online tutorial video’s, FAQs and a whole community of support. When you get a website made by me, using Squarespace, you can access all that support too.

Wordpress or basic coding, however, is broken up in its support. If something is broken with a Wordpress site it is possible to try and access support from Wordpress, but because each developer is responsible for their own plugin (think of it like a little mini program running within the larger website) then I might need to contact them, or try more forum searching. Or it might be a problem with the template that is running on Wordpress, which is run by a different company again, so I might need to contact them as well. While it is not impossible, it is certainly not as easy and not as fast as the streamlined support from Squarespace.

3. IT IS SECURE AND REQUIRES NO UPDATING

As Squarespace is all in-house, they provide all the security and updating. With Wordpress you would have to update all the plugins, and often this needs to be done frequently. With Squarespace this is taken care of all by itself, by Squarespace (again less time = less cost to clients). Plus each website with Squarespace is automatically a HTTPS site (the “s” basically being for secure) instead of HTTP (unlike Wordpress - which needs the “s” to be added manually). The difference, according to this article, is that a HTTP site is “insecure and is subject to eavesdropping attacks, which can let attackers gain access to sensitive information of a website whilst HTTPS is designed to withstand and secure against such attacks”. 

And now with Google actually penalising HTTP sites (by not ranking them as well), this is becoming even more important. 

4. IT IS EASY FOR CLIENTS TO SELF MANAGE

Wordpress can be great, I am not saying it’s all together terrible - but it does have features that I believe are not as good as Squarespace, and one of the big ones is usability. While I am always thrilled if I get to update your site, or help you manage it in the future, I also want you to be able to do it yourself if you want.

Squarespace is easy. Ok it might still take some really non-savvy people a little bit to get the hang of, but honestly, it is so much more simple then Wordpress (and I have used both).

5. IT AUTOMATICALLY TRANSFORMS THE SITE FOR A BEAUTIFUL MOBILE EXPERIENCE

Squarespace automatically has mobile optimisation built in, straight away. So from the very first page you create, it already looks beautiful on a mobile screen. 

Out of all the time that people spend online, about 50% of that time is done through mobile use. Plus about 60% of US citizens and 70% of Australian’s use mobile only. The rest use a combination of both. Mobile usability is really important. It is so important that now Google will down rank your site if it does not work on a mobile properly. 

Dreamweaver (and code building sites) will allow you to create a mobile version, but again this is more time. It can sometimes be like designing a whole new site to work on the mobile. Totally doable, but again, time = money. Wordpress does have plugins that work wonderfully on mobile, but some don’t. This can mean having to change plugins, re-code them and fuss and fiddle. Squarespace does it all by itself, and we can even make mobile specific tweaks if we want. Lovely :)

6. IT CAN STILL BE CUSTOMISED TO MAKE EVERY SITE LOOK UNIQUE

Firstly, all the templates Squarespace offer are already beautiful and clean in nature. So when we work together we start with something great. But then we can change pages around, change colours and fonts, and move everything where we want it to go. 

Need more? I can add custom coding to make it even more unique. That template doesn’t allow buttons to change colour when you hover on them? No worries, I can do that for you. When you open up the already vast number of modifications you can do with a standard template, and then add custom coding, the options become limitless. 

7. IT’S AFFORDABLE

If you want to have your website online it is going to cost you money somewhere along the line. Unless you have a free Facebook page only, which I really don’t recommend, you can read more here to find out why.

Heaps of wordpress templates are free, but the really lovely templates often cost money. And while this may be a one off cost (as opposed to a subscription) there can be updates that you might need to pay for. Also if you want things like e-commerce (to sell online) then this is often a monthly cost. Not huge costs necessarily, but you are paying for it.

No matter what, you also need to pay for hosting. Hosting is basically like paying rates - it is a fee to keep your website on the internet. No matter who you go with, you always need to pay for hosting. This cost can be anywhere from $5 a month for really basic features and not great security, up to $20 or more depending on what you need (how many pages you might have, storage for your site etc).

Squarespace plans start from just $16AUD a month. And that includes hosting, a free domain (.com), security, 24 hour support and unlimited pages! So if you add up all those features it is really worth it.

8. IT HAS EASY SEO

Squarespace has really easy to use SEO (search engine optimisation) built in. For example all your headings and paragraphs are tagged as such, so google knows how to find them - you don’t need to add anything special to “tell” google about them yourself. It automatically generates <alt>  and <title> tags for your images, which google uses to index you and find you. And it has built in mobile optimisation as well as site mapping. All of these things allow google and other search engines to find you better.

9. IT HAS BUILT IN E-COMMERCE 

Almost all Squarespace plans (except the “personal” plan) have built in e-commerce. You don’t need to search for widgets, add extra security or worry about extra payments, it’s all taken care of as part of your plan.

And with Squarespace, if you upgrade to an online store plan you get even more, like the ability to see how many people had abandoned shopping carts, have increased metrics on sales, no transaction fees on sales and have integration with Xero accounting software. 

10. I AM A DESIGNERS

Out of all those awesome reasons to use Squarespace, the number 1 reason I use it is because I am a designer, not a coder.

I do not find joy in staring at lines of code, I don’t like programming and I don’t want to spend hours just making something function. I want things to function already, and then I can concentrate on making things look beautiful.

Plush Design Studio in Coffs Harbour is passionate about understanding what consumers need, what they are looking for, and helping businesses deliver that to them. I want to design something special. I completely understand the need for functionality in a website, but making that happen is not my bag. That is why I use Squarespace. It takes care of all the functionality I need, and I take care of the design. It’s a perfect match :)

Plus as an added bonus, it saves me time, and that saves you money. This reason alone is enough for me, but every reason above is a wonderful bonus!

 

Want to hear some other designers and business owners reasons for going to Squarespace? Check out Lauren’s reasons here, and Kaitlyn’s here.

Need more reasons? Using Squarespace puts you in the same league as the singer Sia; the Dixie Chicks; Michigan Nike, and even Pixar!

jess watters